H1: Branding a new event serie

H2: I like rolling the concepts around inside my head and then just using type choices to try to express some of what I’m feeling about the brand.

H3: ABOUT

Body: From there I fired up sketch and just started typing datamat.es over and over again in different fonts, sizes, colours. For me this is almost absent minded designing. It happens with some good music in my headphones and normally a cup of tea. I know that 99.999% of it is going to be thrown away. But I like rolling the concepts around inside my head and then just using type choices to try to express some of what I’m feeling about the brand.

Quote: I like rolling the concepts around inside my head and then just using type choices to try to express some of what I’m feeling about the brand.
— Nate